Research Overview

At UB, we believe communication is a science. The Department of COmmunication is at the forefront of innovative, data-driven research that helps explain how people connect, share ideas and influence one another across society.

Research Areas

Our major research areas include:

  • Social Influence and Networks: How messages and relationships shape attitudes and behavior
  • Health Communication: Improving health outcomes through smarter messaging and outreach
  • Science and Risk Communication: Making complex issues clear and actionable
  • New Media and Technology: Exploring how digital platforms and emerging tech change the way we communicate
  • Interpersonal and Organizational Communication: Examining how people interact one-on-one and in groups
  • Entertainment-Education and Media: Studying the power of stories, media and entertainment to inform and persuade
  • Political Communication: Understanding the impact of messaging in civic and political life

Our faculty are recognized experts in measurement theory, statistics and research design. We focus on quantitative methods—using multivariate statistics, mathematical modeling, computer simulations, experiments and surveys to answer big questions about human interaction.

Why Choose UB for Communication Research?

  • Groundbreaking Projects: Our department leads the way in areas like deception detection, health communication and Internet research
  • Award-Winning Funding: We’ve secured major grants for research that makes a real difference in people’s lives
  • Real-World Impact: Our studies help shape law enforcement practices, public health initiatives and digital media strategies

Facilities

The Department of Communication is home to the Communication Science Center, a cutting-edge facility supporting research and collaboration.

Learn more