Celebrating Traditions - FOCUS
Introducing a Festival of Culture
FOCUS, the Festival of Culture Uniting Students is held the night of new student move-in each fall semester.
The event kicks-off with an exciting student-led parade leading into a festival of food, music, and activities. Following new student move-in, this campus tradition celebrates the diverse culture of the incoming class.
From Start to Finish:
Now one of Opening Week’s signature events, FOCUS began in 2022 at Greiner Hall on the North Campus. The event quickly gained popularity, drawing larger crowds and vibrant participation, which prompted its relocation to the South Campus. As a hallmark event organized by Campus Living’s Residential Life, FOCUS creates an unforgettable experience filled with cultural celebration and community spirit. This unofficial kick off to the UB experience continues to grow, embodying the excitement and diversity that makes UB’s campus so special.
A proud campus tradition is launched.
This event includes a unique variety of local food vendors.
While FOCUS originated at Greiner Hall, it has become a staple South Campus event.
The FOCUS identity was re-envisioned in 2024, establishing itself as a signature Opening Week tradition.
Fun fact: in 2024 the parade included more than 80 country flags representing the incoming class.
Kicking off at Hayes Hall and ending at Goodyear Hall, the student-led parade is a quick half mile in length.
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Photo Gallery
The FOCUS event has grown over the years. What started with just a few hundred participants, now welcomes over 1,500 students each August.
Visiting UB?
Student Life proudly partners with local hospitality services to offer both convenience and value to guests visiting UB and attending our events. Reserve early to avoid disappointment.