FY2025 Quarter 1

Fiscal years at UB run July 1 to June 30.

  • News and Earned Media
    10/4/24
    UC’s media relations team produced and edited 77 news releases, 6 media advisories and 10 tip sheets. Unique page views for News Center content totaled 268,787. Earned media (total news placements) was at 7,653. Faculty experts were quoted in 3,895 news stories.
  • Impact in Action
    9/27/24
    One issue of Impact in Action was deployed externally to 2,468 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 209 VPS, deans and department chairs. Respective open rates were 32.10% and 61.17%, far exceeding the industry average.
  • The UB Effect
    10/8/24
    Three issues of The UB Effect were deployed in Q1 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.4 (external) and 75.4 (internal)
  • UB Homepage
    10/1/24
    The UB homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, UB’s top-level webpage attracted 491,368 page views.
  • Social Media
    10/4/24
    This quarter, UC’s social team generated 490 posts on UB’s main channels, reaching 3.2M users and producing 188,557 total engagements, including 57,857 link clicks on UB content.
  • UBNow
    10/9/24
    UBNow is the definitive source of campus information, research news, student achievements and more. Faculty and staff receive the e-newsletter daily, and students receive it periodically throughout the semester.
  • Driven to Discover Podcast
    9/30/24
    This quarter, Driven to Discover produced one episode and achieved 299 downloads. In all, 14 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 167 per episode.
  • True Blue
    10/9/24
    This quarter, the True Blue campaign website generated 4,235 page views and 18,969 web interactions. 10 True Blue content pieces (video, editorial and imagery) in UBNow generated 1,478 clicks and 2,057 page views. 
  • Merit Pages
    10/3/24
    Merit continued strong this quarter – recognizing 6,501 UB students for their accomplishments. The student email open rate was 83%, and the student click-to-open rate was 59%, showing they were eager to engage with the platform and its content.
  • Issues Management and Crisis Communications
    1/3/25
    UC develops internal and external communication strategies that build awareness and understanding of UB’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.