News & information from UB, New York's flagship university
Published May 17, 2021
interviewed Yotam Ophir about how advertising and product placements on social media can drive some people into debt. “From a very early point in time, there was this unholy marriage between media and advertisers, both of which had a strong motivation to push products,” said Ophir. Product placements and integrated advertising slip into viewer’s social media channels, which can influence them to make impulsive purchases.
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